All Fellows
Brighton, UK
Lara Parry
Brand StrategistMarketing ConsultantFounder, LIP Studio
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About
Brand strategist helping purpose-led businesses clarify what makes them different, sharpen their positioning and turn strategy into marketing that connects. Founder of LIP Studio, working across creative, technology and purpose-led organisations.
Open to
- Brand positioning
- Messaging and marketing strategy
- Fractional brand/marketing leadership
- Strategic consulting
- Selected collaborations
Project Highlights
Confidential client — Brand & Messaging Strategy:Repositioned an AI EdTech product from AI-first to trust-first, developing messaging for three distinct buyer groups.
Macknologist — Brand Positioning Strategy:Defined a distinctive market position and strategic narrative for a product-focused technology partner.
Wild Purpose — Brand Repositioning & Marketing Strategy:Shifted the brand from activity-led to transformation-led positioning, creating a clearer strategic foundation for growth.
Wild Purpose — Conversion-Led Content Strategy:Built storytelling-led campaigns achieving 65.52% LinkedIn CTR and generating ticket sales from organic content.
LIP Studio — Brand & Marketing Strategy:Independent consultancy helping purpose-led businesses turn differentiation into marketing that moves people to act. Results: 69% LinkedIn CTR, +1,933% Instagram taps, 330% event growth.