
Expanding a game development studio is a shift that is frequently likened to the one between a 2D platformer to a huge 3D open world. Initially, a small group of 10-15 individuals works on vibes and light-speed internal communication. Everybody is aware of what the other person is doing. But when you start to go above 50 in the number of people, it is not simple addition but multiplication.
The “scaling trap” is a literal trap: communication will go out of sync, errors made in hiring will be costly, and the initial studio culture may be lost in a sterile corporate culture. To studio owners and project managers, scaling is not only a matter of growing but growing without any loss of its productivity and soul that made the first 20 people successful.
It should not be an advance attack but rather a reaction to demand. The common mistake made by many studios is to hire due to anticipation of a project to grow and not because it has grown. Find these “bottlenecks” to be your pointer to scale:
“Everyone does everything” in a team of 10 people. The part-time DevOps engineer and the coffee machine fixer could be the lead programmer as well. This disorganization is a burnout and confusion killer at 50+ people.
In order to scale successfully, you have to move to a role architecture that is specialized. It will entail a clear distinction between a Gameplay Programmer, an Engine Specialist, and a Tools Developer. Blurred roles during a growth stage lead to the so-called ownership gaps when important tasks are left unattended as each person thinks that another individual is doing them.
The riskiest aspect of scaling is hiring. One bad recruit at the top level can derail a project by six months, and infect the morale of a team. Conventional recruitment, which involves placing an advert and sifting through 1,000 applications manually, is just too slow to be applicable to a studio in a growth spurt.
Here, Mellow AI Scout transforms the game of gamedev managers.
Rather than have your Lead Developer spending weekends sifting through portfolios, AI Scout serves as a fine-tuning tool to locate the best contractors in the game development sector.
With AI Scout, the “guesswork” in scaling is eliminated, so the next 30 you take on are as competent as the initial 10.
As the team grows, "shouting across the room" or a single Discord channel is no longer sufficient. A strong technical stack is required to support an external or hybrid team:
Scaling does not work when the New 30 do not know how the Original 20 work. The most prevalent cause of turnover at an early stage is a deficiency of an onboarding process. Winning scaling strategy involves:
Scaling does not necessarily imply full time hiring. As a matter of fact, outsourcing through elastic scaling is frequently less risky. The ability to retain your core IP and creative leads internally and outsource what is more content-intensive, such as 3D environment assets or QA testing, keeps things flexible.
Strategic outsourcing enables you to scale up production to a big milestone, and then scale down without the legal and ethical suffering of layoffs.
What cannot be measured, cannot be scaled. Determine the location of the friction using data. Are the build times excessively long? Are the QA feedback loops tied up in a particular department?
The biggest fear in scaling is becoming "corporate." To prevent this, you must be intentional about culture.
Scaling a game development team is a marathon, not a sprint. The trick is to do it right, which means reducing friction: the friction of talent discovery, the friction of onboarding and the friction of administration.
At Mellow, we provide a complete ecosystem for the modern, growing studio.
Combining finding, hiring, and paying into one tool will enable your studio to grow as fast as you want to. You discover the talent, we do the rest.
Ready to scale your studio without the headache? Launch your first AI Scout request on Mellow and discover how easy it is to build a world-class team when you have the right tools in your belt.